Marketing

We love augmented reality, but let’s fix things that could become big problems

Cyan Banister Contributor Cyan Banister is a partner at Founders Fund, where she invests across sectors and stages with a particular interest in augmented reality, fertility, heavily regulated industries and businesses that help people with basic skills find meaningful work. More posts by this contributor Penn Jillette Turns To FundAnything To Become A Bad Guy Despite Flaws, Ashton As Jobs Is Worth Seeing Alex Hertel Contributor Alex Hertel is the co-founder of Xperiel. Augmented Reality (AR) is still in its infancy and has a very promising youth and adulthood ahead. It has already become one of the most exciting, dynamic, and pervasive technologies ever developed. Every day someone is creating a novel way to reshape the real world with a new digital innovation. Over the past couple of dec...

PlayingViral helps marketers grabs millennials’ attention with quick, interactive surveys

PlayingViral founders Steven Wongsoredjo and Michael Rendy Millennials have been accused of possessing shorter attention spans than goldfish. Though that claim is questionable, online marketers know display ads and even sponsored content are no longer enough to attract twentysomethings. PlayingViral gives brands a new way to lure young consumers with embeddable surveys and quizzes that use machine-learning algorithms to reach the right audiences. The second Indonesian company accepted into Y Combinator (after bill payment platform Payfazz), PlayingViral finished the accelerator program last month and is now getting ready to expand in the United States, Canada, Brazil and other markets. PlayingViral is part of Nusantara Technology, a tech and media group that develops marketing tools for cl...

Insider raises $11M to help internet marketers do better internet marketing

Insider, a service that aims to help brands go about their internet marketing with greater efficiency and success, has landed an $11 million investment led by Sequoia India. The startup is originally from Turkey where it began life in 2012 as a platform that helped optimize online marketing campaigns. Now at 240 staff across 16 markets, it recently moved HQ to Singapore and today it launches its new ‘Growth Management Platform.’ Those three words together don’t really tell much about Insider’s new product, the aim of which is to help brands, marketers and website owners generally serve dynamic content that is tailored to their visitors. The idea according to Insider CEO Hande Cilingir — who is one of six co-founders of the business — is to give a visitor the most optimized version of the s...

The case for boosting enterprise software startups with services

  Martin Casado Contributor Martin Casado, is a general partner at the venture capital firm Andreessen Horowitz. He was previously the cofounder and chief technology officer at Nicira, which was acquired by VMware in 2012. One of the truisms of software business strategy is that services is bad business; heck, we’ve also said it. The reason, put bluntly, is that it’s a business with low margins and is not as scalable. So in the early days of bringing to market a complex enterprise software product, the repeated feedback I got from nearly all my advisors was to make sure customers were paying for software licenses, not services. (Although I remember when receiving this advice in the early days of Nicira that I wished I even had the problem of money coming in the “wrong” way in the first pla...

Bose is carving out $50 million for startups using its new audio-focused AR tech

The high-end audio technology company Bose is getting into the augmented reality game with a new product and a $50 million fund devoted to startups that will develop services for its new platform. While most of the industry is focused on a visually augmented experience, Bose is most concerned with the intersection of sound and vision. The Bose AR prototype, which was unveiled at South by Southwest in Austin this year, will use visual information captured by the glasses and add contextually relevant audio information to its wearer. Bose’s AR kit is a “wafer-thin” acoustics package that the company hopes can be added to headphones, eyewear, helmets and other wearables to give a new spin on reality “augmentation.” The company said the new technology can be controlled with voice commands, head...

German antitrust office starts asking questions about online ad platform giants

Germany’s national competition regulator has announced it’s looking into market conditions in the online advertising sector, responding to concerns that a lack of transparency could be skewing market conditions. It could open up a full sector enquiry depending on results of its initial probe. The antitrust office says it will start by looking into the effects of technical developments on the market structure and market opportunities of the various players involved. It also specifies it will investigate whether large ad platforms like Google and Facebook are operating as “walled gardens”, and consider their potential impact on competition. Together the two tech giants accounted for more than 60 per cent of US online ad spending in 2017, according to eMarketer. “Due to the great economic imp...

FabFitFun expands its empire with a new app for Apple TV and Amazon Fire

 FabFitFun, the women’s lifestyle subscription service and media company that’s become a household name among influencers of a certain generation, is expanding its empire with the launch of a new video app for Apple TV and Amazon Fire. The Los Angeles company founded by Daniel and Michael Broukhim has become one of the darlings of the tech scene in Southern California. Read More