Facebook Dating

Facebook Dating arrives in Canada and Thailand

On the heels of Tinder’s plans to go more casual, Facebook is today expanding access to its own dating service, Facebook Dating. First launched two months ago in Colombia for testing purposes, the social network is today rolling out Facebook Dating to Canada and Thailand. The company is also adding a few new features to coincide with the launch, including the ability to re-review people you passed on and take a break by putting the service on pause, among other things. If that latter feature sounds familiar, it’s because it’s also something dating app Bumble recently announced, as well. Bumble in September launched a Snooze button for its own app, which addressed the problem many online daters have – the need for a detox from dating apps for a bit. Sometimes that’s due to frustration or ju...

Seven reasons not to trust Facebook to play cupid

This week Facebook has launched a major new product play, slotting an algorithmic dating service inside its walled garden as if that’s perfectly normal behavior for an ageing social network. Insert your [dad dancing GIF of choice] right here. Facebook getting into dating looks very much like a mid-life crisis — as a veteran social network desperately seeks a new strategy to stay relevant in an age when app users have largely moved on from social network ‘lifecasting’ to more bounded forms of sharing, via private messaging and/or friend groups inside dedicated messaging and sharing apps. The erstwhile Facebook status update has long been usurped by the Snapchat (and now Instagram) Story as the social currency of choice for younger app users. Of course Facebook owns the latter product too, a...

Facebook Dating will be a feature, not an app; here’s a peek

Facebook Dating doesn’t plan to launch a standalone dating app, which should temper expectations about how deeply it’s diving into Tinder and Match Group’s territory. The feature will be based inside Facebook’s main app, alongside its many other utilities buried beyond the home screen. It’s not ready for the public yet, but company employees are now internally testing it — though they’re warned that it’s not for dating their co-workers. Facebook gave a preview of its Dating features back in May at its F8 conference. Now we’re getting an early look at its onboarding process thanks to screenshots pulled from the Facebook app’s code by mobile researcher and frequent TechCrunch tipster Jane Manchun Wong. The designs give a sense of the more mature vibe of Facebook Dating, which seems more purp...