The global music honors will be driven by data and held during next year’s conference in Cannes, France.
Midem will host its own data driven Midem Music Awards beginning in 2019, conference organizers announced on Thursday (June 7). The event will take place during next year’s Midem in Cannes, France, from June 4-7.
The Midem Music Awards will be completely data driven, with information provided by upstart global music data platform Soundcharts, which won the Midemlabs award in 2017.
Soundcharts will collect and qualify data from established and relevant digital platforms in the areas of audio and video streaming, social media, audio identification platforms and live music activities. An independent adjudicator will verify all data.
The ceremony itself, produced by award winning production house Whizz Kid, will also depart from traditional award show formats to provide an unprecedented experience for music fans across the globe, direct from the Midem Beach in Cannes to audiences around the world.
“Today, artists have the opportunity to release their music instantly to a wider audience than ever before, and music fans across the globe can experience music from a more diverse set of artists giving opportunities for new success stories to emerge from anywhere,” said MIDEM CEO Alexandre Deniot in a statement. “With this new awards platform, we aim to recognise the exciting challenges of being a successful artist in the streaming era, and we are delighted to host this unique new event in the industry calendar.”
While the Billboard Music Awards, launched in 1990, are also data-based, the Midem Music Awards promises to be the first global data-driven music award show.
The announcement of the new award show comes at a time when The Recording Academy — the producer of the Grammy Awards — is in turmoil. Longtime academy chairman and CEO Neil Portnow announced last month he would step down from the post next summer, following a series of embarrassments ranging from the male-dominated Grammy telecast in January to the most recent controversy surrounding the academy’s MusiCares fundraiser.